Make (Integromat)
Verified SourceFreemiumDeveloped by Celonis • Category: AI Automation & Workflows
Make (formerly Integromat) is an enterprise-grade visual workflow automation platform. Featuring an intuitive drag-and-drop canvas, Make allows builders to connect thousands of SaaS applications, databases, and AI models (OpenAI, Anthropic, Gemini) with conditional branching, data mapping, array manipulation, and real-time error handling.
What Is Make (Integromat) & How Can You Use It?
Make is a visual connector that links all your computer apps together so they work automatically. For example, when a new customer fills out a form on your website, Make can automatically send their details to an AI to draft a response, add them to your CRM, and ping your team on Slack.
You can create automated lead qualification systems, automatic social media posting pipelines, invoice extractors, and multi-app business workflows.
Visual canvas allows infinite branching, loops, and complex logic that simpler tools cannot handle.
Who Can Benefit from Make (Integromat)?
Automatically save course announcement emails into a Notion study dashboard.
Automatically email quiz scores and personalized feedback to students as soon as forms are submitted.
Eliminate hours of manual data entry by routing incoming leads directly to sales teams with AI summaries.
Build webhook processors, sync databases without writing custom backend cron jobs, and orchestrate AI pipelines.
What Can You Do With Make (Integromat)?
Build an Automated AI Customer Support Ticket Router
When a customer sends a support email, use OpenAI to analyze sentiment and route urgent requests to Slack immediately.
Main Capabilities
- Visual drag-and-drop workflow canvas with real-time execution animation
- Native AI modules for OpenAI, Claude, and Google Gemini
- Over 1,800 pre-built app integrations with custom HTTP webhook support
- Advanced data manipulation: routers, iterators, aggregators, and error handlers
Important Features & Modes
Design complex multi-branch automation paths visually with real-time payload debugging.
Plug GPT-4o or Claude directly into workflows to summarize documents, categorize tickets, or generate content.
Trigger automations from any website or API endpoint with instant JSON parsing.
Key Strengths
- •Far more powerful and affordable than Zapier for complex multi-step logic
- •Visual debugging makes it easy to see exactly what data passed between steps
- •Extensive library of pre-built app connectors
Limitations & Considerations
- •Slightly steeper learning curve than simple 2-step automation tools
Make (Integromat) Plans & Pricing Information
- 1,000 operations/month
- 2 active scenarios
- 15-minute interval scheduling
- 10,000 operations/month
- Unlimited active scenarios
- 1-minute interval scheduling
- Custom variables
- Full execution history
- Priority processing
Technical Specifications & Environment
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Frequently Asked Questions About Make (Integromat)
Is Make cheaper than Zapier?
Yes, Make is generally considered significantly more cost-effective for multi-step automations because it prices by individual operations rather than full tasks.